How to configure a subdomain on TAGGRS

Once you have created an account with TAGGRS, configuring your subdomain is one of the first steps to take. Using your own subdomain is highly recommended, as it offers the best guarantee that your tracking capabilities will be preserved and makes it more difficult for Ad Blockers to block them.

Should you not have the ability to access in domain hosting? Then you can also use a TAGGRS subdomain. It offers the same functionality and you can set it up without further configuration. The downside: Ad Blockers may be able to recognize and block subdomains of TAGGRS in the future. Therefore, for optimal tracking, we recommend creating your own subdomain.

If you want to use your own subdomain for your Server Side Tracking setup, you need to configure the DNS (domain name system). This requires adding a DNS record to your domain. A DNS record is a setting that ensures that your domain name is sent to the correct server and it is therefore necessary for server side tagging. Once the subdomain is configured, this is where the data is sent and you can continue working in GTM.

DNS records are managed by your domain/web hosting provider. Adding DNS records varies by provider, but the process is generally quite simple. We have created a roadmap for the largest providers for configuring your subdomain:

Not sure which provider your domain is hosted with? Then use this hosting provider tool. Is your provider not among our list? Then follow these steps:

Step 1: Create custom domain

While creating your container in TAGGRS, you are given the choice to create a custom domain. Once you do this, you will be prompted to set up the DNS, as shown in the screenshot. At Custom Domain, enter your desired domain, for example Once you have done this, the required DNS setting will automatically appear at the bottom.

Step 2: Create DNS record

First, log in to your domain hosting provider. If you don’t have this information, you can probably request it from the IT department or one of your website’s web developers.

Within your provider, go to management and then go to DNS. Here you can add a DNS record. Under type, select A. Under name, enter the chosen subdomain and then enter the record. Next, save everything.

Step 3: Validate

Once the saving is successful, click the validate button in the previous steps (the first image). This indicates whether your DNS succeeded and came through at TAGGRS. If this is successful, then you can proceed to create the container. You can also create a container first and go through the validation later.

Possible errors

Should validation fail immediately, the following“Error Messages” may occur:

This is not a valid subdomain

Solution: The domain you entered is not a valid domain, the domain always ends in .nl/.com/.net etc.

No DNS records were found for this subdomain

Solution: The DNS has not been saved yet or it may take 24 hours for it to come through to us properly, please try again later via the container page.

The subdomain is already in use, try another one.

Solution: The subdomain is already being used by someone else with us and is therefore no longer available, try using another subdomain for this purpose.

No A DNS record was found

Solution: A DNS was found for this subdomain, but this is not an A record. Change the configuration.

Can’t figure it out? Then contact us!