Which Software Supports Server Side Tags?

Not every software currently offers Server Side Tracking capabilities. However, this is rapidly changing. More and more companies are recognizing the value of Server Side Tracking and are working to provide this option. To find out which software can be easily installed server-side via Google Tag Manager, you can check two things:

Note: To perform this check, you need a server container in Google Tag Manager. Read this blog for more information.

The List of Tags in the Server Container

Open the server container. Go to 'Tags' and click on 'New' (top right). Click on the pencil icon at the top right of the 'Tag Configuration' column. There, you will see a standard list of tags developed by Google, along with tags developed by the community, found in the template gallery.


The Template Gallery in the Server Container

Click on 'Discover more tag types in the community template gallery' as shown in the screenshot above. Here, you will find a comprehensive list of tags for specific software, continuously being expanded.


If you cannot find a tag template for your software but want to explore Server Side Tracking possibilities, please send us a message. In certain cases, options such as webhooks might be available.