Which Platforms Should Be Set Up in Which Container?

In this article, we outline which platforms should be configured in which server container. Some platforms need to be set up in both containers, while others should only be configured in the server container.  

Platforms That Should Be Set Up in Both the Web and Server Containers:

  • GA4 (Mandatory)
  • Facebook (Recommended)
  • Pinterest (Recommended)
  • LinkedIn (Recommended)
  • Snapchat (Recommended)
  • TikTok (Recommended)

Platforms That Should Only Be Set Up in the Server Container

The following platforms should only be set up in the server container:

  • Klaviyo
  • Google Ads
  • Outbrain
  • Taboola

The Google Analytics configuration tag feeds data from the web container into the server container, where you can then process and use this data for your Google tags like Google Ads Conversion Tags. That is why you only need to set up Google Ads in the server container.

Some platforms do not support deduplication. Therefore, it is recommended to configure platforms like Klaviyo exclusively on the Server Side.