Starting with TAGGRS: A Guide

Welcome to the start of your journey with TAGGRS! This guide is designed to help you understand and set up Server Side Tracking, leveraging tools like Google Tag Manager (GTM) to enhance data accuracy and control. Let's dive into the basics and gradually move towards more complex setups.

Understanding Server Side Tracking

To get started, it's crucial to grasp the concept of Server Side Tracking. This method involves an additional server layer that transforms data from third-party to first-party, enhancing data privacy and accuracy.

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Benefits of Server Side Tracking

Using Google Tag Manager with Server Side Tracking introduces numerous benefits. One of them is that it sits on top of your existing setup by adding a server container, making it easy to test without disrupting the current system.

Example Data Flow: Tracking with GA4

Imagine you want to track with Google Analytics 4 (GA4). Here's how the data flow would look:

  • Website → Data is structured in the data layer →
  • Web container → Here, you create GA4 events and send data to server container →
  • Server container → GA4 client picks up the data from the Web Container and sends data and events to Google Analytics

Still hard to understand? No worries, we have detailed descriptions about everything we offer! Just one of the things we excel at: making Server Side Tracking accessible to everyone!

Setting Up Your TAGGRS Account

With Server Side Tracking, an additional server is incorporated into your infrastructure, similar to how you host your website. This server will require monthly hosting fees. When setting up your TAGGRS account, it's essential that your data routing is configured through TAGGRS. This is achieved by creating a container and adjusting your DNS settings within your website hosting provider's control panel. You can create a container by clicking “add container” within your dashboard. 

Once this is done, your data will be processed through TAGGRS, enabling you to utilize all the tools and features that TAGGRS has to offer. A great starting point to understand the capabilities of your TAGGRS account is through our demo. The demo provides a comprehensive overview of the TAGGRS dashboard and tools, helping you make the most out of your server side tracking setup.

Integrating Platforms Server Side

The next step is to configure all your platforms for server side settings. This involves setting up all tags and triggers for the platforms you wish to measure.

Implementation Resources


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Testing Your Setup

Once your platforms are integrated and tags are in place, it’s time to test your setup. For guidelines on effective testing, refer to our dedicated testing blog.

TAGGRS Tracking Tags and Debugging

A unique aspect of TAGGRS is the insight it provides into the extra data acquired through Server Side Tracking. This information is accessible from our server side analytics dashboard. For any discrepancies, like a data difference of -63%, our debug series can help identify and resolve setup issues.

Additional measured data by TAGGRS


Support Resources

  • Debug Series: Explore our debug series for solutions to common setup issues.
  • Support Tickets and Live Chat: For immediate assistance, submit a support ticket or engage with our live chat within your dashboard.
  • Updates: We keep our users up to date via our social media (LinkedIn), and you will receive monthly updates about our software in your email.

Remember, our configuration blogs are located on the main website, while the support platform is dedicated to addressing additional inquiries.

Happy Tagging!

This guide provides the foundational steps for getting started with TAGGRS and utilizing Server Side Tracking effectively. For more detailed information and step-by-step assistance, visit the provided links and resources. 

Frequently Asked Questions (FAQ)

Where do most server side implementations go wrong?

A: Misunderstanding the Data Layer

One of the primary areas where server side implementations can falter is the misunderstanding of the existing data layer. This confusion can lead to the incorporation of incorrect variables, which disrupts the accuracy and functionality of the tracking setup. It is crucial to have a clear understanding of your data layer structure and ensure it is functioning correctly before proceeding with Server Side Tracking. Want to know more about data layers? Check out our guide on the Google Tag Manager Data Layer 

B: Not Following Instructions Carefully

Almost every step in the setup of Server Side Tracking is important. Missing a step or executing one incorrectly can lead to significant issues that may cause the entire setup to malfunction. It is vital to read and follow all setup instructions carefully. Taking the time to double-check each step can prevent costly errors and save time in troubleshooting down the line.